Congratulations! You are ready to start a business!
Well, the first thing that everyone seems to think about is what to actually name their new business! I hear from doulas and other wellness pros all the time about the stress surrounding coming up with the perfect name. I think I personally had a harder time picking my doula business name than I did naming my children!
The name you love is either taken (so common) or you just can't find a name that you LOVE - just lots that you like. You want your name to be unique, but easy to type and pronounce, while still being in line with the business you want to have.
Don't worry, I'm here to help.
After working through helping clients come up with their perfect business name, I made this Business Naming Worksheet for Doulas and other Health and Wellness professionals that I used to share with only my clients. But now I have decided to share it with you too!
Brand Build Spotlight - Amber Dawn Holistic Wellness - Nova Scotia RMT, DOULA, Herbal Medicine and Infant Sleep Education
When I first met Amber. she already had a logo that she was working with. While the idea behind her logo was nice, it was not translated from idea to actual logo well and it definitely did reflect her, the work she was doing or the kind of clients she wanted to work with. The colours reminded me very much of John Deer with their signature green and yellow and while that may be terrific branding for an equipment company, it simply didn't work for a holistic wellness company.
All my branding clients need to complete a pretty in-depth branding questionnaire. The reason I make them do this is because not only do I need to have a clear idea of who they are and what they want their business to achieve, but they need to know this too! When describing her target market, Amber explains " They are community minded and have a holistic health approach. They are feminists. They recognize the value of an empowered birth experience and they want it."
With a name like Amber Dawn and her focus on holistic health, as well as keeping in mind who her target market is, it was clear I needed to build a brand that reflected the beauty of nature. I wanted to work with the colours in the sky at dawn, both feminine and strong. I also wanted to integrate some water as the beautiful photos of Nova Scotia always reflect the beauty of the waters.
Womb Wisdom is a Toronto based Doula Company, owned by doula Ena May. When learning about Ena's goals for her business, it was clear that the look needed to be something much more graphic and strong - to match the big things she has planned. The name alone says it all - WOMB WISDOM. Is there anything more powerful then that?
When designing the logo, I came across this lovely symbol, which is an ancient symbol for the womb, goddess, fertility and change. When choosing colours - again, it needed to be strong and the red and black was so clear. Red was chosen because of its connection to femininity and to the womb.
Let me start this out by saying, I actually have NO problems with Fiverr. They serve a good niche and provide people who can't afford to invest much in their businesses somewhere to start.
Those clients are not my clients.
MY CLIENTS ARE:
1. Ready to invest in their businesses and in themselves
2. Understand the importance of having a brand that not only reflects them but, just as importantly, connects to their clients
3. Appreciate the unique value hiring someone to help build your brand and your business who understand the Birth/Wellness business. It is unlike any other industry, and can't be approached the same as every other business.
Time and time again, I have had doulas especially book a discovery session with me and when we talk about their branding and I find out they used Fiverr or a similar service, I hear the same things.
1. It doesn't reflect me/my business properly
2. I don't know if it appeals to my target market
3. It looks generic and like every other doula logo.
And this is why I will never be your budget option because often, when you choose cheap, you just can't get the same level of support that someone like myself can provide. So often, when a designer hears "doula" they either don't know what that is, or they do and know it has something to do with pregnancy and "hippy/crunchy" people do it, so the logos tend to all look the same - pregnant belly, a baby or flowers. And the same can be said for other wellness professionals too.
BUT we know that as professionals, we are all unique and we target different demographics.
Just like BIRTH - ONE SIZE DOES NOT FIT ALL DOULAS.
Interested in learning more about the Psychology of Doula
Looking for More One on One Support?
I can't wait to learn more about you and the business you are building and
share with you ways that I can support you nurture a better business.
Then it hit me and became super clear. We will highlight the SUPERSTAR hormone of birth - OXYTOCIN! From that simple idea, came the total look of her Lauren's brand. As soon as I came up with the concept, Lauren's excitement was clear. I was so happy I was able to capture her and her ideal client so spot on.
When it came to working on Lauren's complete brand board, I wanted to go for colours that were a little more unexpected to go together. Green and Pink are not typically seen together. It is a more unique combination, just like Lauren - this wonderful neuroscientist yoga teacher doula.
The green connects us to growth, harmony, nature and is the colour of life, while the pink brings out the tenderness Lauren possesses and pink is also the universal colour of love of oneself and of others, which really is so much to do with what birth is.
The fonts chosen for her branding are both clean and simple. Choosing something that was too intricate would not work for this fresh brand. The Sacramento font, while a script, still has very simple lines. Lauren says it even looks like her handwriting. How perfect is that. And Josefin Sans is one of my all time favourite fonts for its clean but eye catching look.
The images chosen for the brand to capture the feel were definitely focused on the light and airy - easy breezy look.
On that same vein, when were were deciding what to do when it came to the website, BREATHEWITHLAUREN.COM was the perfect fit. Ideally, using LaurenEnright.com would have been perfect but the website was taken and active, but really, breathewithlauren.com captures what she does so much better.
We are now starting the work on her website. I am so looking forward to what we get to do together with it. For now, we have her COMING SOON page up until everything is ready to go. Check it out here.
Once her website is up and running, I will be sure to share it too!
When we started our work together, I was excited to learn more about Kamahria and the kind of business she was looking to build. Just like I do with every branding build, we made she that her foundation was very clear. Kamahria described her company's mission as "To empower folks as they seek to create, grow and birth life, while providing evidence-based and mystical solutions for the journey to and through parenthood and self-actualization. Unearthing the majestic inherent in birth and life." WOW! Her words are as magical as she is.
After learning more about her target market, her goals and her values, the look of her brand became so very clear.
With The Alchemical Mama, I wanted something that captured that feeling of magic that I felt when speaking to Kamahria. Her target market was very precise, making it so much easier to figure out the look. I wanted her brand to speak to her tagline "WHERE PRACTICAL MEETS MAGICAL"
When building the brand board, I chose colours that were both moody and sensual yet bright and vibrant. We ended up going with a mixture of purples and blues. Purple excludes wisdom, mystery and magic while the bright turquoise blue is associated with creativity, serenity, femininity and intuition.
I added the colour on the butterfly side to push more of the metamorphosis look and give a great pop of colour that was really needed to complete the look.
Does your brand need a refresh or a whole build? Schedule your complimentary discovery session so I can learn more about you and your needs, and you can learn all about the ways I nurture better business.
Samantha Gagnon is a marketing consultant specializing in health and wellness companies. She believes that in order to properly nurture a better business, we must shine the true heart behind that brand. Samantha lives in the Great Vancouver Area of BC, Canada.