I know, I know. Black Friday can feel super overwhelming. I don't know about you, but all the sales tend to make me feel panicky that I have to GET ALL THE THINGS - and end up having spent more than if no sales were around ever!
A few years ago I made the decision to stop buying just because, and instead, use Black Friday as an opportunity to only buy things that I had been needing to get and were already on my list AND I also decided that Black Friday sales were the opportunity to take advantage of investing in myself or in my business. One year I use Black Friday sales to register for a training I really wanted to go to. Another year, I signed up for a weekend retreat for some personal growth work I needed.
When it came time to deciding if I wanted to go ahead with a Black Friday sale for my consulting business, I decided to go ahead and offer up a few things for you that I think would be really beneficial to any business owner. And it isn't just 1 deal, but 3 deals and a freebie for your business! All these deals expire on Wednesday, December 4, 2019.
Did you know I offer free one on one 20 minute discovery sessions?
Interested in learning more about how any of my services could help you reach your business goals? Book your free session with me and we can chat more about your business and how we can reach your goals together.
Brand Build Spotlight - Amber Dawn Holistic Wellness - Nova Scotia RMT, DOULA, Herbal Medicine and Infant Sleep Education
All my branding clients need to complete a pretty in-depth branding questionnaire. The reason I make them do this is because not only do I need to have a clear idea of who they are and what they want their business to achieve, but they need to know this too! When describing her target market, Amber explains " They are community minded and have a holistic health approach. They are feminists. They recognize the value of an empowered birth experience and they want it."
With a name like Amber Dawn and her focus on holistic health, as well as keeping in mind who her target market is, it was clear I needed to build a brand that reflected the beauty of nature. I wanted to work with the colours in the sky at dawn, both feminine and strong. I also wanted to integrate some water as the beautiful photos of Nova Scotia always reflect the beauty of the waters.
When designing the logo, I came across this lovely symbol, which is an ancient symbol for the womb, goddess, fertility and change. When choosing colours - again, it needed to be strong and the red and black was so clear. Red was chosen because of its connection to femininity and to the womb.
Those clients are not my clients.
MY CLIENTS ARE:
2. Understand the importance of having a brand that not only reflects them but, just as importantly, connects to their clients
3. Appreciate the unique value hiring someone to help build your brand and your business who understand the Birth/Wellness business. It is unlike any other industry, and can't be approached the same as every other business.
1. It doesn't reflect me/my business properly
2. I don't know if it appeals to my target market
3. It looks generic and like every other doula logo.
And this is why I will never be your budget option because often, when you choose cheap, you just can't get the same level of support that someone like myself can provide. So often, when a designer hears "doula" they either don't know what that is, or they do and know it has something to do with pregnancy and "hippy/crunchy" people do it, so the logos tend to all look the same - pregnant belly, a baby or flowers. And the same can be said for other wellness professionals too.
BUT we know that as professionals, we are all unique and we target different demographics.
Just like BIRTH - ONE SIZE DOES NOT FIT ALL DOULAS.
My goal is to help the HEART of your business SHINE through because you are your product!
Brand builds with me do not just include your logo. In fact, I won't work with a client who just wants to hire me for logo. Why? Because branding is more then just a logo. Aside from the visuals - that does include a logo, your specific corporate colours and your fonts - your brand is also about the personality and feeling that you want your brand to exude. Every brand build also includes a business card. From there you can upgrade to add a trifold brochure design and all your social media branded images for consistency everywhere that your brand is.
So, if you are now considering how to get started with branding or even a full rebrand, I encourage you to do your research and interview a few people. Just like I tell people when searching for their doula, you need to make sure that the person you are hiring to support your business is a match for you, just like I need to make sure that you are a match with me. If you have a very clear vision of your needs and have a strong foundation that you can easily give clear direction to a designer, then Fiverr very well may be a fine option for you. BUT, if you feel you could benefit from MORE support, from a professional who not just has the marketing and design background but ALSO owns her own doula business and understands the unique challenges that doula/wellness professionals face, then book a free discover session with me. Let's connect.
Mommy Spa's target market has a disposable income, is health conscious and wants the best for her body, pregnancy, baby. Because of this we knew we wanted to go with something a bit more upscale and luxurious. From the start Bhavani knew she wanted to work with rose gold and when we did her collaborative Pinterest board, the look of the brand was SO obvious to my that I had such a great time turning what I saw in my head into her brand.
Social Media Branded Images:
With this rebrand, we wanted to really modernize the look and give it a really fresh feel. When I asked her to give me 5 adjectives to describe the brand's desired look, Estee said "warm, modern, youthful, professional, experienced"
With those descriptors, I knew we had to go with something really clean and bright. Estee wanted to continue her current use of purple so we went with a modern colour combination of purple with teal/aqua. The fonts used kept with that clean look, while using a more fun handwritten style script for the "Philly" part of the name - keeping it a bit more youthful.
So often we feel like we need so many decorative pieces to build a look - when really, modern branding is SO often just smart font and colour choices to capture that feeling you are going for. We did add a flower to the business card design to have a bit more design interest to it. We went with a flower to connect with HypnoBirthing's line on the cervix blossoming open like a flower.
I don't ever do logo designs only. It is full brand build or nothing. But I had to make an exception with this one. When I designed this logo, my inspiration came from the ceremony of releasing balloons into the air to celebrate a loved one who left us too soon.
If you are interested in running an In Our Hearts in your community, I encourage you to contact Candice and Michelle! They are two people with the biggest hearts I have the pleasure of calling my friends. <3
1. I am happy work with anyone! Everyone could benefit from doula support.
2. I don't really know how to figure that out.
Well, both answers are problematic.
1. While it would be great to have a brand that everyone loves, the truth is, if you try selling to everyone, no one will end up buy. Why? Because no one will feel connected to your brand and your message. Buyers are attracted to what they can relate to. And especially in the wellness industry where this work can be so intimate, your prospects need to feel like they are working with someone who understands them.
Keeping focused on an ideal market does NOT exclude other demographics. It simply puts your effort towards those who will make the biggest impact on your business, and the others outside the demographics will follow suit.
2. Trying to figure out your target market can feel overwhelming for sure. What does that even mean really? And how will knowing that really impact your business. Well, everything you put out into the world from your brand is all connected to your target market. PLEASE don't start your branding until you have at least figured out who you want to work with. You may end up wasting time and money in the long run.
Figuring it out who you want to work with though doesn't have to be so difficult. Follow the guide below to discover your ideal market.
When answering these questions, you want to stop and think about the people you connect with the most and the type of work you are most interested in doing. Often that is going to be a reflection of who we are because we have an easier time understanding people who are similar to us and therefore be able to support them in their journeys. They will likely have similar values and beliefs that you do. This of course won't be the case for everyone, but for most, it is a great starting point.
Step One - Getting the Basic Demographics Down.
- Age - if you are a Doula - please do not say anything from 20-40. I get it. The childbearing years. But marketing to a 20 year old is VASTLY different to marketing to a 40 year old.
- Gender - again, for doulas, typically this will be CIS Gendered women and their CIS Gendered male partners. however, if inclusivity is important in your values and you want to be working with people from the LGBTQ community, you MUST be mindful of language and the images that you use in your marketing efforts.
- Marital Status
- # of Children
You will want to focus in 2-3 of these core demographics and then include another 2-3 of these as secondary. Once you figure out your core - then you will have an easier time building the full picture of your ideal markets Psychographics.
Psychographics are basically more of WHO they are. What are their values. What is important to them. What are their interests. The psychographics will explain WHY they are buying.
Building their psychographics profile will answer these:
- Health beliefs - a BIG factor for wellness pros. Are they the type who run to the doctor for everything and rely heavily on western medicine? Or are they more intro trying natural methods first and if it doesn't work then they will look into western medicine? Or are they very much into remaining natural and trying as many options as they can?
Once you build the fuller picture of the Psychographics, you will be able to easily tap into what questions your target market are needing answers for and what their PAIN POINTS are. You will also be able to figure out easier what they love and what they would likely be visually attracted to. This not only makes it easier to build your visual branding like your logo and brand board and the images you are using, but also help you make really great content for your blog and social media accounts - building bigger trust for your target market in your brand.
Interested in learning more about the Psychology of Doula
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I can't wait to learn more about you and the business you are building and
share with you ways that I can support you nurture a better business.
Then it hit me and became super clear. We will highlight the SUPERSTAR hormone of birth - OXYTOCIN! From that simple idea, came the total look of her Lauren's brand. As soon as I came up with the concept, Lauren's excitement was clear. I was so happy I was able to capture her and her ideal client so spot on.
When it came to working on Lauren's complete brand board, I wanted to go for colours that were a little more unexpected to go together. Green and Pink are not typically seen together. It is a more unique combination, just like Lauren - this wonderful neuroscientist yoga teacher doula.
The green connects us to growth, harmony, nature and is the colour of life, while the pink brings out the tenderness Lauren possesses and pink is also the universal colour of love of oneself and of others, which really is so much to do with what birth is.
The fonts chosen for her branding are both clean and simple. Choosing something that was too intricate would not work for this fresh brand. The Sacramento font, while a script, still has very simple lines. Lauren says it even looks like her handwriting. How perfect is that. And Josefin Sans is one of my all time favourite fonts for its clean but eye catching look.
The images chosen for the brand to capture the feel were definitely focused on the light and airy - easy breezy look.
On that same vein, when were were deciding what to do when it came to the website, BREATHEWITHLAUREN.COM was the perfect fit. Ideally, using LaurenEnright.com would have been perfect but the website was taken and active, but really, breathewithlauren.com captures what she does so much better.
We are now starting the work on her website. I am so looking forward to what we get to do together with it. For now, we have her COMING SOON page up until everything is ready to go. Check it out here.
Once her website is up and running, I will be sure to share it too!
Samantha Gagnon is a marketing consultant specializing in health and wellness companies. She believes that in order to properly nurture a better business, we must shine the true heart behind that brand. Samantha lives in the Great Vancouver Area of BC, Canada.