From the moment I first connect with Lauren, I instantly got her. She has a very special presence to her that is both warm and endearing while also confident and self assured. Lauren Enright recently completed her doula training with Bebo Mia, but has been working with families well before that as a family Yoga teacher in Montreal, Quebec. Lauren describes herself as an academic turned yoga lover! With Lauren's background in Neuroscience but her current life as a doula/yoga teacher, I knew this logo needed to be a bit of a balance between science and birth. Lauren also describes her ideal client as one coming from more of an academic background.
Then it hit me and became super clear. We will highlight the SUPERSTAR hormone of birth - OXYTOCIN! From that simple idea, came the total look of her Lauren's brand. As soon as I came up with the concept, Lauren's excitement was clear. I was so happy I was able to capture her and her ideal client so spot on.
By using the Oxytocin molecule, we both capture the academic side while still connecting to the physiology of birth. People who know the symbol get it right away, and those who don't are intrigued by what that design is. Talk about a perfect conversation starter.
For Lauren's business card, I kept the front simple with her logo only. It is enough of a conversation starting that you don't need anything else. On the back we included Lauren's mission statement "Motivation families to discovery their inner strength and wisdom through a positive and dynamic relationship with their mind, body and breath."
The next piece in Lauren's design package was designing her postcards to be able to hand out at local events. When we were coming up with what to include, I encourage Lauren to include something that would be useful to her target market. We don't want to just put her contact details because really, that won't pull anyone in and will make it much more likely for it to end up in the garbage bin. When designing any promotional material, it is important to make sure that it includes something that draws them in, that could be useful to your target market and that makes them want to connect further or see whatever you have to offer. Because of Lauren's work in both birth and yoga, and her mission statement focusing on the mind, body and breath, sharing Breathing Techniques was a great idea to get her target market intrigued about what else Lauren has to offer.
On that same vein, when were were deciding what to do when it came to the website, BREATHEWITHLAUREN.COM was the perfect fit. Ideally, using LaurenEnright.com would have been perfect but the website was taken and active, but really, breathewithlauren.com captures what she does so much better.
We are now starting the work on her website. I am so looking forward to what we get to do together with it. For now, we have her COMING SOON page up until everything is ready to go. Check it out here.
Once her website is up and running, I will be sure to share it too!
Samantha Gagnon is a marketing consultant specializing in health and wellness companies. She believes that in order to properly nurture a better business, we must shine the true heart behind that brand. Samantha lives in the Great Vancouver Area of BC, Canada.