Estee, the wonderful Child Birth Educator and Doula behind Philly Hypnobirthing, has been teaching HynoBirthing Classes in the Philadelphia area for many years now in her well established business. When she came to me for a rebrand, she was looking to get a fresh look as she was preparing to start offering Postpartum Doula services in addition to her popular prenatal classes.
With this rebrand, we wanted to really modernize the look and give it a really fresh feel. When I asked her to give me 5 adjectives to describe the brand's desired look, Estee said "warm, modern, youthful, professional, experienced"
With those descriptors, I knew we had to go with something really clean and bright. Estee wanted to continue her current use of purple so we went with a modern colour combination of purple with teal/aqua. The fonts used kept with that clean look, while using a more fun handwritten style script for the "Philly" part of the name - keeping it a bit more youthful.
So often we feel like we need so many decorative pieces to build a look - when really, modern branding is SO often just smart font and colour choices to capture that feeling you are going for. We did add a flower to the business card design to have a bit more design interest to it. We went with a flower to connect with HypnoBirthing's line on the cervix blossoming open like a flower.
Samantha Gagnon is a marketing consultant specializing in health and wellness companies. She believes that in order to properly nurture a better business, we must shine the true heart behind that brand. Samantha lives in the Great Vancouver Area of BC, Canada.