Brand Build Spotlight - Amber Dawn Holistic Wellness - Nova Scotia RMT, DOULA, Herbal Medicine and Infant Sleep Education
When I first met Amber. she already had a logo that she was working with. While the idea behind her logo was nice, it was not translated from idea to actual logo well and it definitely did reflect her, the work she was doing or the kind of clients she wanted to work with. The colours reminded me very much of John Deer with their signature green and yellow and while that may be terrific branding for an equipment company, it simply didn't work for a holistic wellness company.
All my branding clients need to complete a pretty in-depth branding questionnaire. The reason I make them do this is because not only do I need to have a clear idea of who they are and what they want their business to achieve, but they need to know this too! When describing her target market, Amber explains " They are community minded and have a holistic health approach. They are feminists. They recognize the value of an empowered birth experience and they want it."
With a name like Amber Dawn and her focus on holistic health, as well as keeping in mind who her target market is, it was clear I needed to build a brand that reflected the beauty of nature. I wanted to work with the colours in the sky at dawn, both feminine and strong. I also wanted to integrate some water as the beautiful photos of Nova Scotia always reflect the beauty of the waters.
Samantha Gagnon is a marketing consultant specializing in health and wellness companies. She believes that in order to properly nurture a better business, we must shine the true heart behind that brand. Samantha lives in the Great Vancouver Area of BC, Canada.