From the moment I first connect with Lauren, I instantly got her. She has a very special presence to her that is both warm and endearing while also confident and self assured. Lauren Enright recently completed her doula training with Bebo Mia, but has been working with families well before that as a family Yoga teacher in Montreal, Quebec. Lauren describes herself as an academic turned yoga lover! With Lauren's background in Neuroscience but her current life as a doula/yoga teacher, I knew this logo needed to be a bit of a balance between science and birth. Lauren also describes her ideal client as one coming from more of an academic background.
Then it hit me and became super clear. We will highlight the SUPERSTAR hormone of birth - OXYTOCIN! From that simple idea, came the total look of her Lauren's brand. As soon as I came up with the concept, Lauren's excitement was clear. I was so happy I was able to capture her and her ideal client so spot on.
By using the Oxytocin molecule, we both capture the academic side while still connecting to the physiology of birth. People who know the symbol get it right away, and those who don't are intrigued by what that design is. Talk about a perfect conversation starter.
For Lauren's business card, I kept the front simple with her logo only. It is enough of a conversation starting that you don't need anything else. On the back we included Lauren's mission statement "Motivation families to discovery their inner strength and wisdom through a positive and dynamic relationship with their mind, body and breath."
The next piece in Lauren's design package was designing her postcards to be able to hand out at local events. When we were coming up with what to include, I encourage Lauren to include something that would be useful to her target market. We don't want to just put her contact details because really, that won't pull anyone in and will make it much more likely for it to end up in the garbage bin. When designing any promotional material, it is important to make sure that it includes something that draws them in, that could be useful to your target market and that makes them want to connect further or see whatever you have to offer. Because of Lauren's work in both birth and yoga, and her mission statement focusing on the mind, body and breath, sharing Breathing Techniques was a great idea to get her target market intrigued about what else Lauren has to offer.
On that same vein, when were were deciding what to do when it came to the website, BREATHEWITHLAUREN.COM was the perfect fit. Ideally, using LaurenEnright.com would have been perfect but the website was taken and active, but really, breathewithlauren.com captures what she does so much better.
We are now starting the work on her website. I am so looking forward to what we get to do together with it. For now, we have her COMING SOON page up until everything is ready to go. Check it out here.
Once her website is up and running, I will be sure to share it too!
I first "met" Kamahria Hopkins, the amazing powerhouse behind The Alchemical Mama, when she signed up to take the Maternal Support Practitioner Training (aka doula training) through Bebo Mia. I instantly fell in love with her company name and before we even ever started chatting about working together, I was already imagining building a brand for her.
When we started our work together, I was excited to learn more about Kamahria and the kind of business she was looking to build. Just like I do with every branding build, we made she that her foundation was very clear. Kamahria described her company's mission as "To empower folks as they seek to create, grow and birth life, while providing evidence-based and mystical solutions for the journey to and through parenthood and self-actualization. Unearthing the majestic inherent in birth and life." WOW! Her words are as magical as she is.
After learning more about her target market, her goals and her values, the look of her brand became so very clear.
With The Alchemical Mama, I wanted something that captured that feeling of magic that I felt when speaking to Kamahria. Her target market was very precise, making it so much easier to figure out the look. I wanted her brand to speak to her tagline "WHERE PRACTICAL MEETS MAGICAL"
When building the brand board, I chose colours that were both moody and sensual yet bright and vibrant. We ended up going with a mixture of purples and blues. Purple excludes wisdom, mystery and magic while the bright turquoise blue is associated with creativity, serenity, femininity and intuition.
After we decided on the branding colours and fonts, it was time to get started with the logo. I knew this logo just couldn't be simple. It didn't match the company she was hoping to build. the services she provides or the target market she wanted to reach. Thankfully, I have many talented people in my life and I knew straight away I had to collaborate with my friend, fellow doula/photog and my tattoo artist Sean Sue. Sean is a very talented artist working out of Langley, BC who has an incredible skill at black and white line work. I sent Sean the brand board, shared with her my clients target market, mission and vision for her company. We wanted to reflect the metamorphosis and the change from pelvis (practical) to the butterfly (magical) was the perfect visual image to capture this, with the third eye in the middle where wisdom is born. Sean did such an amazing job with her artwork! No one could have done a better job.. and now I kind of want this as my next tattoo!
I added the colour on the butterfly side to push more of the metamorphosis look and give a great pop of colour that was really needed to complete the look.
Her business card allowed us to pull in more of her branding colours.
Does your brand need a refresh or a whole build? Schedule your complimentary discovery session so I can learn more about you and your needs, and you can learn all about the ways I nurture better business.
Samantha Gagnon is a marketing consultant specializing in health and wellness companies. She believes that in order to properly nurture a better business, we must shine the true heart behind that brand. Samantha lives in the Great Vancouver Area of BC, Canada.